What is SEO?
SEO stands for Search Engine Optimisation. Essentially, it’s the process of matching your website to what your users are looking for. As a result of this, you get better visibility in the search engine results pages (SERPs) as well as better meeting user needs
A successful SEO campaign goes beyond adding the relevant keywords to a website and hoping for search engines to reward you for the effort. It’s both a technical and non-technical process for which you need a strategic approach with clearly defined measures of success.