Digital marketing, as well known as online marketing, is the promotion of brands, products and/or services online. This can be done by leveraging multiple channels including search engines, social media, online content, and paid advertising depending on business objectives.
If you want to make the most of your content marketing, understanding the difference between content and sales copy is crucial. After all, journalists, bloggers and industry experts are less likely to share or link to heavily branded content that obviously tries to sell your products or services. So what is content and what is sales copy – and how are they different?
Sales copy is created for advertising and marketing purposes, and its purpose is to sell. It is written to persuade customers of the value of your offering and convert them into leads. Sales copy may include product specifications, unique selling points and call to actions.
Content : it tells a story. It aims to educate, help, inspire or entertain your target audience. Content can take the form of videos, infographics, images, calculators and many other assets. The main power of content, however, lies in the creativity of the idea.
Done properly content marketing is a great way to earn trust and credibility thereby attracting new customers and retaining existing ones. Key to its success is producing relevant, reliable and consistent content which can be distributed through a variety of channels including blogs, videos, podcasts, social media and digital publications.
A review manager is a process of tracking incoming customer reviews from various review sites and responding to them when necessary. Businesses often choose to manage reviews using a software that lets them see all their reviews from all sites in one place. Numerous tools exist that provide this basic service.
1. What are the elements of marketing strategy?
The main elements of a marketing strategy are your target audience, goals and objectives, and the tactics you will employ to actively market to your target audience and achieve your goal KPIs. These three elements are crucial to formulate an effective marketing strategy.
3. Why is a marketing strategy important?
It gives you a clear plan to stick to and something to measure against your results. If you have a plan in place to meet a certain objective, and that objective wasn’t met, then the activity would need to be analysed to make sure it was the right one for that objective.
5.Can you optimise any type of website?
Yes! Splashee Media Marketing Team are able to work with a wide range of websites, from ones built with static coding to bespoke eCommerce solutions. If your website has a content management system such as WordPress this will make things easier. If not then we can still work with you! Depending on the complexities of your website we will either carry out technical work in-house, or suggest liaising with your web developer to implement the changes we recommend.
7.How much should you spend on SEO?
SEO is similar to any other form of marketing – what you should spend will always be dependent on your budget, objectives, and what you hope to achieve. The amount you spend will directly correlate with the output of work and timeframe of expected results.
If you have questions regarding budget get in touch and one of our experienced team will be able to talk you through the details.
2. What is the purpose of marketing strategies?
Whatever the size of your business it is important that you have a marketing strategy in place, to make sure that whatever marketing activity you do, it is aligned with your goals and objectives. Having a strategy means you have clear steps to take to meet your objectives whether they are short term, mid-term or long term.
4.What are the best ways to do content marketing?
Once you have a fully researched content calendar which meets the business objectives and includes your keywords, good content marketing includes creating original content which is thought-provoking, memorable and engaging – rich with images and videos.
6.Can you guarantee my website will appear on page one of Google?
Unfortunately no one can guarantee number one or even first page rankings on Google, and you should be wary of anyone who promises otherwise. With constant changes to how it processes and evaluates its results, aiming for a page one ranking on Google can often be a moving target. What you should be looking for is a measurable increase in targeted traffic that drives people actively looking for your products or services to your website. This is what will convert into leads and potential sales, and this is what we focus on for our clients.
8. How long does SEO take to start working?
Search engine optimisation is a long-term investment, and the time required to see results will depend drastically on both the work required and competitiveness of your industry. While we always look for quick wins for our clients, you can expect to wait at least 3-6 months to see any significant results from your campaigns, unless your website is already fairly well-established.