Eddie Ferreira is a International Recognised Life Coaching. Splashee Media Marketing has worked with Eddie since 2015.
We developed a bespoke digital marketing strategy combining a number of channels to influence at different stages in the customer buying journey. This included search engine optimisation, paid advertising (initially), content marketing, online PR, and social media management. We focused on raising brand awareness, engaging key audiences, increasing online visibility and ultimately growing revenue.
Over the years that Splashee Media Marketing has being working with Eddie Ferreira, we have adapted our approach to meet their evolving needs. Initially, we focused on brand awareness, launching the new offering with a bang. Paid and social activity was a key part of this.Once the brand was established, we worked on increasing the organic visibility and engaging and retaining our core audience of event planners. New landing pages were created based on our analysis of user behaviour and search data. We also put a focus on creating market-leading content pieces to engage and support the primary audience of event planners. This helped build a community on social media.